Could Madison Beer’s skincare line be offering the latest and greatest in skin care solutions? Beer and best friend turned co-entrepreneur Vanessa Hudgens have just launched a new range of skin care products. However, what you buy is not based on guesswork or word of mouth, but on what your genes tell you your skin needs. This is truly moving into the realms of dermatology science, a new development for many celebrity skin care brands.
It’s probably also no surprise to learn that the brand has been developed with the help of dermatologist Dr Karen Kagha. Dr Kagha is also the brand’s CMO (chief medical officer), another departure from regular, everyday skin care lines.
Vanessa Hudgens and Madison Beer’s skincare products involve DNA testing. Yes, that’s right. DNA testing, once associated with paternity tests and police forensic labs, is now being used to help determine what type of skin care products will work best for you.
So, no more ‘hunches’ that you might need a cleansing cream for sensitive skin, or that your skin could be aging faster than you think. A simple cheek swab may tell you if your hunches pan out.
A skin DNA test looks for skin health altering genetic mutations. Dermatologists then use this information, along with details about your overall lifestyle, to determine your risk of getting certain types of skin diseases or conditions.
For Madison Beer’s skincare products, it is used in combination with a lifestyle quiz to help determine how healthy your skin is likely to be across several metrics, including:
Getting a peek into your skin’s potential future like this allows dermatologists to recommend ways in which you can help reduce the severity of any likely skin health problems. Suggestions may involve lifestyle changes and the use of certain types of skin care products, notably in this case ones belonging to Vanessa Hudgens and Madison Beer’s skincare range.
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